Carley Gauthier: Leading Event Marketing Innovation
Carley Gauthier, 34, serves as the head of marketing for premium experiences and special events sales at Live Nation in Los Angeles. Her role involves overseeing a team that executes major private events across 150 venues nationwide for high-profile clients such as Google, Red Bull, and Netflix.
Gauthier’s journey with Live Nation began over a decade ago with an internship in VIP services. Today, she leads a team supporting the company’s special events and premium experiences. “My greatest accomplishment has been expanding my team and curating a crew of exceptional marketers with diverse talents,” Gauthier explains. “They consistently drive efforts in business-to-business marketing with unmatched passion and creativity.”
Gauthier’s passion for sustainability is evident in her leadership of Live Nation’s special event sustainability program, developed in collaboration with Green Nation. This initiative integrates premium eco-friendly practices into private and corporate events, reflecting Gauthier’s commitment to environmentally conscious event planning.
When discussing her career inspiration, Gauthier notes, “Every day in the events and marketing space presents new challenges, and I’m fascinated by how the industry continues to evolve. It motivates me to constantly absorb new information and keep up with the latest trends in our business.”
One of Gauthier’s most memorable experiences involves the creative brand activations during Big Game Weekend. “We witness some of the most creative brand activations—from EA Sports turning House of Blues Las Vegas into an e-gaming championship with a million-dollar prize pool to this year’s Big Game Weekend at The Fillmore, where we hosted Bud Light Backyard with Post Malone.”
Looking ahead, Gauthier is focused on creating opportunities to host more impactful and mindful events nationwide at Live Nation’s venues. She’s working on expanding event packages to offer more customizable and creative options for clients while prioritizing accessibility and sustainability.
As Gauthier advises her younger self, “Focus on the big picture and move the dial where it counts. Understanding where you can make the most significant impact is key to thriving both personally and professionally. It’s essential to find your voice at the table and ensure your priorities align with your team.”
