Top Tech Trends Spotted at Catersource + The Special Event
The latest Catersource + The Special Event conference revealed that the future of events is not just bright, but beautifully designed, tech-forward, and deeply intentional. From smarter technology to enhanced client experiences, the industry’s evolution is in full swing.
1. Impressive Client Presentation Decks
Event professionals are now creating stunning, story-driven presentation decks that showcase their services with elevated design and clarity. These decks are more than just visual aids; they reflect the brand’s professionalism and creativity. Presentation tools have become as essential as timelines and contracts, helping planners and vendors win clients by painting a vivid picture of what’s possible.
2. The New Visual Design in Events
Artificial intelligence is becoming a collaborative partner in the creative process. Event professionals are using various tools to create quick visual concepts, floor plans, and style boards while offering clients immediate inspiration and customization. This ability to show ‘what could be’ in real-time shortens the sales cycle and enhances clarity and excitement with clients and vendors during planning.
3. Balancing Technology with Human Touch
While automation tools are powerful assets, they shouldn’t replace human connection. Tools like ChatGPT are helpful for brainstorming and drafting, but personalization is key when it comes to client emails, proposals, or website copy. It’s essential to review, refine, and add your authentic voice to automated content.
4. Streamlining Client Experiences
Onboarding and offboarding workflows are getting significant upgrades. Professionals are using platforms to guide clients through every phase of the planning journey, delivering personalized welcome materials, easy-to-navigate portals, and thoughtful post-event wrap-ups. These improved processes save time and deliver a one-of-a-kind experience that clients appreciate.
5. Sustainability Takes Center Stage
The next generation of clients is setting new expectations, emphasizing the need for events that are meaningful, environmentally conscious, and aligned with modern values. The industry is leaning into sustainability by reducing paper waste, streamlining logistics to lower emissions, and leveraging digital tools. Clients want to see these efforts and will support vendors who demonstrate genuine commitment to sustainability.
The trends observed at Catersource + The Special Event weren’t just about innovation; they were about thoughtful and purposeful evolution. As the industry continues to evolve, professionals are shaping what’s next in event technology and design.
About the Author
Katie Mast, Director of Community at Rock Paper Coin, is a respected leader in the wedding, event, and creative industries. With experience working with renowned brands and nearly a decade as a business owner of a destination wedding and event planning company, Katie now helps companies grow and develop their communities, promote education and diversity, and build strong brand partnerships.
