The Rise of Real Women Assets in Web3
The future of Web3 isn’t just about Real-World Assets (RWAs); it’s about the Real Women Assets who are leading the charge. This dynamic sector, often perceived as male dominated, is witnessing a significant shift. Female founders, builders, and thought leaders are now at the forefront, driving the next wave of crypto innovation and demonstrating that diversity is key to Web3’s success.
Recent reports from respected sources such as Gemini, BCG, and Binance highlight this trend, with estimates suggesting that women represent over 30% of crypto holders, and some calculations reaching as high as 39%. These women are transforming various areas of the industry, from revolutionizing DeFi and pioneering NFT projects to fostering blockchain adoption in underserved communities. Their combined efforts set the stage for groundbreaking achievements.
As we approach 2025, it’s crucial to highlight these women, invest in their innovations, and support the next generation of female leaders who are poised to redefine the future of finance. This article presents 50 remarkable women in Web3 and explores their impact, which is only beginning to be felt.

Women to Watch in Web3 for 2025
Here are some of the most influential women in the Web3 space:
-
Caitlin Long: A Wall Street veteran and blockchain advocate, Caitlin is the founder of Custodia Bank, developing crypto-friendly banking solutions that bridges traditional finance and digital assets.
-
Cathie Wood: Founder of ARK Invest, Cathie is a futurist investing heavily in disruptive technologies like blockchain and cryptocurrencies, changing investment models for the digital age.
-
Colby Mugrabi: Founder of Mmerch, Colby merges blockchain technology with high-fashion, redefining digital ownership and luxury experiences in Web3.
-
Elizabeth Stark: As co-founder and CEO of Lightning Labs, Elizabeth is at the forefront of scaling blockchain transactions, making Bitcoin payments quicker and more accessible globally.
-
Kathleen Breitman: Co-founder of Tezos, Kathleen is leading the development of a self-amending blockchain platform that improves security and scalability in decentralized systems.
-
Meltem Demirors: Chief Strategy Officer at CoinShares, Meltem is a key player in digital asset investment, shaping how institutional investors are engaging with the crypto economy.
-
Aya Miyaguchi: Executive Director of the Ethereum Foundation, Aya plays an essential role in supporting Ethereum’s global ecosystem and ensuring the network’s continuous expansion.
-
Camila Russo: Founder of The Defiant, Camila is a leading voice in DeFi journalism providing detailed insights into the latest trends and innovations in decentralized finance.
-
Kavita Gupta: Founding Managing Partner of ConsenSys Ventures who supports blockchain entrepreneurs and accelerates innovative projects.
-
Jillian Godsil: A journalist and blockchain advocate, Jillian amplifies the voices of women in crypto and promotes education in the space.
-
Gracy Chen: Managing Director of Bitget, Gracy is leading one of the world’s leading crypto exchanges, focusing on a community-driven and secure trading platform.
-
Saro McKenna: Co-founder of Alien Worlds, Saro is helping shape the play-to-earn gaming revolution and creating vibrant decentralized metaverses.
-
Mariana de la Roche: A blockchain policy expert at the IOTA Foundation, Mariana strives for ethical innovation, driving sustainability in Web3.
-
Laura Shin: A journalist and host of the Unchained podcast, Laura is a prominent voice in blockchain education, making complex crypto topics accessible for all.
-
Sandy Carter: A powerhouse at Unstoppable Domains, Sandy is advancing Web3 identity with NFT-based domains and blockchain accessibility.
-
Perianne Boring: Founder and President of the Chamber of Digital Commerce, Perianne advocates for policies that support blockchain innovation and adoption.
-
Natalia Ameline: Co-founder of Crypto Chicks, a global non-profit organization that is dedicated to educating and empowering women in blockchain and Web3. Natalia is also a proponent of financial literacy and decentralized technologies, working to close the gender gap in the crypto sector.
-
Elena Sinelnikova: A blockchain entrepreneur and the Decentralization Coordinator at the Metis Foundation, where she focuses on creating scalable, decentralized governance solutions. She is also a co-founder of Crypto Chicks and has been vital in promoting Web3 education and development worldwide.
-
Ioana Surpateanu: A Non-Executive Director at CryptoUK, Ioana is a strategic thinker and an influential figure in the digital currency space.
-
Haley Lowy: At Singularity, Haley Lowy uses her expertise in AI and blockchain to foster cutting-edge innovations in decentralized systems.
-
Crypto Megan: A prominent voice in the crypto space, Crypto Megan demystifies blockchain concepts and encourages adoption.
-
Wendy O: As a leading crypto influencer, Wendy O educates audiences on blockchain trends, investment strategies, and industry developments through accessible content.
-
Bay Backner: A visionary in blockchain art, Bay Backner drives creative collaboration and innovation within the decentralized ecosystem using Web3 technology.
-
Zara Zamani: An investor and token creator, Zara combines financial expertise with blockchain innovation.
-
Nikita Sachdev: Known as the Luna PR Girl, Nikita Sachdev is a prominent figure in crypto PR and marketing, helping to expand the global reach of blockchain initiatives.
-
Ann Brody: A proponent of Web3 privacy, Ann Brody advocates for decentralized solutions that protect user data and empower individuals in the digital economy.
-
Irina Karagyuar: A leader in the Polkadot ecosystem, driving adoption and innovation through community building and strategic partnerships.
-
Oolie AI: Known for her work with AI and blockchain, Oolie AI explores creative intersections between crypto, art, and cultural commentary, empowering women in Web3.
-
Maggie Love: Founder of SheFi, Maggie is dedicated to educating and empowering women to participate in DeFi and blockchain technology.
-
Cynthia Lummis: A U.S. Senator representing Wyoming and a notable advocate for Bitcoin and blockchain technology. She promotes regulatory frameworks to support cryptocurrency innovation.
-
Crissy Hill: A leader at Parity Technologies, Crissy works to advance blockchain infrastructure, especially within the Polkadot ecosystem.
-
Sheila Warren: Served as the inaugural CEO of the Crypto Council for Innovation (CCI), where she shaped global crypto policy. Currently Senior Global Policy Advisor.
-
Danny Wolf Brown: Innovator and CSO of Upland, Danny is contributing to blockchain’s growth by integrating technology with strategic market solutions.
-
Amanda Wick: A legal and compliance expert, Amanda has been instrumental in setting responsible blockchain regulations and standards.
-
Sandra Helou: Founder of Metaminds, Sandra is a strong advocate for blockchain education and mentorship, empowering the next generation of crypto leaders.
-
Achia Nila: Software engineer and tech innovator with over 15 years of experience in digital transformation.
-
Korby Hayre: Founder of House of Block, Korby is a key figure in global blockchain collaboration and industry education.
-
Bridget Greenwood: Creator of Bigger Pie, Bridget supports women entrepreneurs and professionals in crypto, supporting both inclusivity and gender diversity.
-
Charu Sethi: President of Unique Network, Charu is expanding blockchain’s capabilities in gaming and NFT ecosystems, creating unique user experiences.
-
Lisa Gibbons: A strategic communications consultant and founder of the Metaverse Tourism Association. Also a passionate entrepreneur and co-founder of the first Irish Pub in the Web3 Metaverse.
-
Ani Alexander: A storyteller and blockchain advocate, Ani bridges the gap between crypto innovation and mainstream understanding through effective narratives.
-
Yasmina Kazitani: A blockchain consultant known for projects that bridge traditional industries with blockchain technology.
-
Kim Currier: Head of Marketing at Decentraland, leading marketing initiatives to expand the platform’s global reach.
-
Zoe Meckbach: An advocate for privacy and decentralization and contributing to the success of Phala Network.
-
Nadja Bester: Co-founder of AdLunam, Nadja is blending storytelling with crypto marketing.
-
Lindsay Aamodt: A marketing expert, Lindsay fosters blockchain adoption and promotes decentralized communities.
-
Helen Disney: Co-founder of Digital Pound Foundation, advocating for CBDCs and blockchain’s role in economic policy.
-
Natalie Brunell: A Bitcoin educator, simplifying blockchain concepts, and advocating for financial freedom through crypto.
-
Thessy Mehrain: Co-founder of Liquality, creating digital solutions for over 15 years across various domains.
This list is just the beginning. Web3 needs more real women assets to take the lead. The future of finance is decentralized, and women are essential to making it more inclusive, innovative, and impactful.