9 Top Event Trends to Watch in 2025
As we enter 2025, the event industry is filled with optimism. According to American Express Global Business Travel’s 2025 Global Meetings and Events Forecast, 74% of meeting professionals worldwide are optimistic about the year ahead, with 66% anticipating increased event budgets.
1. Technology Continues to Evolve
Catie Henderson, director of product management at GlobalMeet, predicts that both new and familiar technologies will reshape the event industry. “AI will continue to drive content delivery, making events more engaging, accessible, and reusable.” Data analytics will provide deeper insights into attendee engagement and sentiment.
2. Attendees Crave Authentic Connections
While technology advances, attendees seek meaningful connections. “Many are feeling burned out from endless video calls and one-way connections,” notes Henderson. Organizers must leverage new technologies to create lasting impacts.
3. Experience Reigns Supreme
Global event agency Freeman’s trends report reveals that 64% of attendees prefer “immersive experiences” with interactive, hands-on moments. Event organizers prioritize increasing attendance and elevating the attendee experience.
4. Sustainability and Inclusivity Become Essential
Sustainability is no longer just “nice to have.” 54% of meeting professionals consider it “extremely” or “very important.” Brands will focus on eco-friendly practices, reducing waste, and supporting local communities.
5. Safety Takes Center Stage
Jamie D’Attoma stresses that attendees expect safety in 2025. “People value their time as much as their safety.” Event organizers must prioritize safety to ensure a secure environment.
6. Gen Z Shapes Event Trends
Gen Z is having a major impact in the workforce, driving innovation and redefining the professional world. Events will focus on personalized experiences, relating to the cultural moment, location, and target audience’s values.
7. FOMO Makes a Comeback
D’Attoma predicts a rise in live televised events, citing Netflix’s exclusive sporting events and acclaimed live award shows. Audiences are embracing the tradition of tuning in real-time for live moments.
8. In-Person Team Bonding Opportunities Grow
Companies are seeking in-person team bonding experiences. Hotel Lilien’s David Harmatz notes that groups are hosting talent shows and creative social content competitions during off-sites.
9. Brands Meet Consumers Where They Are
D’Attoma anticipates that brands will continue to meet consumers in everyday spaces, transforming them into unforgettable experiences. SHADOW-produced events, like the Olivia Rodrigo event at an abandoned subway station, exemplify this trend.
These trends indicate a year of innovation and growth in the event industry, focusing on technology, authenticity, and personalized experiences.
