Event Footprints has announced the second installment of its ‘Best Foot Forward’ event measurement webinar series, which will delve into the psychology behind attendee behavior.
The webinar, titled “Why Attendees Do What They Do: The Psychology Behind Exceptional Experiences”, is scheduled for Wednesday, March 12th at 2:00 PM GMT.
The session aims to dissect the motivations behind attendee behavior at events, providing organizers with insights on how to design impactful experiences and effectively measure engagement. Attendees can look forward to an interactive discussion, live polls, and practical strategies. Topics covered will include:
- How behavioral science influences engagement;
- Designing the attendee journey to prompt desired actions;
- Utilizing event technology for engagement measurement and optimization;
- Demonstrating event ROI with data-driven analysis.
The webinar will feature a panel of key industry figures, each bringing distinct expertise in event psychology, technology, and measurement:
- Victoria Matey: Event Psychology Advisor, specializing in applying psychological principles to event design.
- Vanessa Lovatt: Founder of Event Tech World; an event technology expert.
- Rob Curtis: Founder of Event Footprints, focusing on event measurement and engagement.
The webinar is designed for event organizers, planners, and marketers. It promises to deliver actionable insights on the psychological drivers of attendee behavior. The session will also discuss personalization’s role in fostering connections, how technology can enhance engagement and measure success, and simple, effective methods for tracking and demonstrating event ROI.
In an environment where capturing audience attention is increasingly challenging, understanding how to influence behavior and measure engagement is essential. The webinar is a free event, and access can be secured via the Event Footprints website.
