RainFocus, a provider of next-generation event marketing platforms, has announced the acquisition of WebEvents Global, a well-established event technology and data analytics firm. This strategic move represents a significant step in RainFocus’s growth, reinforcing its commitment to streamlining and optimizing clients’ event channels and unifying their customer journeys.
Through this acquisition, RainFocus will support WebEvents Global’s existing client base, which includes major enterprise technology organizations. These clients will be transitioned to the RainFocus global event technology platform.
“WebEvents Global’s strong reputation in the industry is noteworthy,” said JR Sherman, CEO of RainFocus. “Their vision aligns perfectly with ours, focusing on integrating sales and marketing teams across event programs and recognizing them as crucial consumers of data to enhance experiences and drive revenue. From its inception, WebEvents Global has demonstrated impressive success through its strong client relationships, agility, and flexible products and services. We are excited to integrate their industry expertise into our platform and offer it to our customers.”
WebEvents Global has been a pioneer in the event technology sector, offering data-driven, highly integrated, and customizable event solutions and services. Founded in 2002, the company prioritized data strategy and technology as key enablers for effective event management. Moreover, WebEvents Global provides clients with comprehensive support and services to guarantee flawless event execution.
Karis Takiya, president and principal architect at WebEvents Global, commented, “RainFocus has transformed the industry with its single-platform architecture, offering data unification, scalability, real-time reporting, and seamless martech integrations. Having worked with leading global organizations for over two decades, I recognize the transformative power of a consolidated architecture and the benefits it offers to our clients and the industry. By combining our expertise with this modern, data-driven platform, we will provide a strategic single source of truth for our clients’ entire event portfolios.”
Takiya will assume the role of principal integrations architect at RainFocus. In this role, she will concentrate on the seamless transition of clients to RainFocus and will leverage her extensive experience in data integration and analysis to lead and expand RainFocus’ strategic data integration consulting practice.
