Nickelytics Announces New CEO
Tampa-based advertising technology startup Nickelytics has appointed Eduardo Iniguez as its new chief executive, effective immediately. Iniguez, an experienced executive with a background in the manufacturing and automotive tech sectors, takes over the role from Judah Longgrear.
Iniguez previously served as CEO of Getaround, a peer-to-peer carsharing platform, since the beginning of 2024. Before that, he was CEO and CFO at HyreCar, where he oversaw the company’s acquisition by Getaround. Longgrear now leads Kiwibot’s North American business.
The announcement comes just four months after Kiwibot, a mobile robotics company based in California, acquired Nickelytics for $25 million. Longgrear expressed his confidence in Iniguez, stating that his “proven operational financial leadership in mobility and aerospace, combined with his experience in scaling high-growth tech companies, makes him the ideal candidate to lead Nickelytics into the future.”
Nickelytics and the Future of Advertising
Nickelytics distinguishes itself by offering advertising solutions beyond traditional billboards. They bring campaigns to life on a variety of platforms, including cars, trucks, wraps, delivery robots, and digital screens in rideshares. These hyperlocal campaigns are designed to increase brand awareness and drive mobile activations, contributing to the growing $52.49 billion global out-of-home advertising market.
Iniguez highlighted the company’s ability to provide clients with actionable data on their ad spend as a key differentiator. “Nickelytics allows people to actually track and customize their specific campaign by geographic location, whether it be in a city or a specific area within a city,” Iniguez explained. “You get a much better understanding around what is driving the most impact for their business.”
Iniguez plans to split his time between Los Angeles, Tampa, and San Francisco, where Kiwibot is based. Joining Nickelytics was an easy decision for Iniguez, who was drawn to its capacity to bridge the gap between physical-world advertising and measurable results.
