Event Tech Veteran Jamie Vaughan on the Industry’s Evolution
Jamie Vaughan’s career in event technology spans nearly three decades, from sales director at Mentor Direct Marketing to Vice President, European Sales at Cvent. In a recent podcast episode, Vaughan shared insights from his extensive experience, offering a fascinating look at the industry’s trajectory with host James Dickson.
The 35-minute episode explored the early days of event tech, including the challenges of analogue registration processes and the transformative impact of digitisation. The discussion covered a range of topics, including SaaS, data analytics, and the impact of apps in event management. Vaughan also discussed the use of technology to track success and enhance visitor experiences.
A key takeaway from the interview was Vaughan’s perspective on artificial intelligence (AI). A proponent of AI, he discussed how technology is enhancing events rather than replacing the human element. He shared insights into visitor analysis and how physical elements are being integrated with event technology to improve the overall experience.
Vaughan detailed the impact of the pandemic on Cvent, highlighting how the company focused on evolution and adapted rapidly. He discussed the key learnings that emerged from this period.
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