Microsoft’s recent data reveals a substantial surge in consumer engagement with online advertising tied to Consumer Day. Clicks on advertisements related to the shopping holiday jumped by 29% in 2025, according to the technology giant, displaying strong consumer interest in the event.
The increase suggests a growing trend of online shopping and engagement during Consumer Day, signaling potential for increased e-commerce sales and advertising revenue. The statistics, compiled by Microsoft, point to the growing significance of digital platforms in capturing consumer attention during major shopping periods.
Further details, including the advertising categories that saw the most significant gains during the period, are expected to be released by Microsoft in a forthcoming report.
