The world of trade shows and events is undergoing a technological revolution. From sophisticated matchmaking apps to streamlined venue-finding platforms, new tools are redefining how events are planned, executed, and experienced.
Engaging Audiences: The Power of Interactive Experiences
One of the most striking examples of innovative technology in action comes from PixMob, a wireless lighting company that transformed audiences into interactive canvases during the Olympics closing ceremony. They distributed high-powered X4 LED wristbands to 70,000 attendees, turning the crowd into a dynamic display. This technology, known as Moving Visual Transmitter technology, enabled the projection of animated graphics, from images of ancient chariot riders to a modern animated rendition of the Olympic rings. PixMob’s technology was also used in other Olympic events, including the 100-meter men’s dash, the 200-meter women’s dash, and both the men’s and women’s beach volleyball finals.
Streamlining Connections and Operations
Beyond audience engagement, technology is also improving the behind-the-scenes aspects event management. Here are a few examples:
- MatchPoint: This innovative AI-powered matchmaking mobile app aims to revolutionize networking at these events by connecting attendees and vendors. MatchPoint’s algorithm uses machine learning and large language models to optimize matches based on individual preferences and goals. According to company officials, the platform aims to provide effective connections with little to no effort.
- Event Staff App: Focusing on event staffing efficiency, this app has introduced a QR code clock-in/out system, replacing manual time sheets and reducing errors. An offline access feature allows staff to view crucial information, even without an internet connection.
- Tripleseat Floorplans: Tripleseat has integrated technology from its recent Merri acquisition to create 2D floor plans in minutes and allow for real-time collaboration with clients and team members. The new tool also offers 3D walkthroughs that can show a venue’s potential.
- venufindr by Asembl.group: A new platform designed to simplify venue search and selection, offering event planners access to a catalog of venues tailored to their event needs. Katherine West-Dargon, a 14-year event and hospitality veteran, leads the new brand.
In addition to these new technologies, several companies are also expanding their offerings or announcing significant partnerships:
- Satisfi Labs has announced a partnership with carbonhouse to enhance customer interactions on venue websites.
- Komo Technologies is expanding its presence in the US, with new projects and hires.
This article originally appeared in our sister publication, BizBash.
