The Bot Company Secures $150 Million in Funding, Signaling Growing Robotic Ambitions

Kyle Vogt, CEO and Founder of Cruise Automation, speaks during the Milken Institute Global Conference in Beverly Hills
March 21 – The robotics sector is experiencing significant growth, and Kyle Vogt, the former CEO of the self-driving car company Cruise, is riding this wave. His robotics startup, The Bot Company, has just secured $150 million in a new funding round led by Greenoaks, with the company valued at $2 billion. This injection follows a previous $150 million raise, bringing the total to $300 million, signaling strong investor confidence even before The Bot Company has released a product.
This burgeoning interest in robotics is fueled by advances in artificial intelligence, particularly large language models (LLMs). These LLMs enable robots to understand natural language commands and execute complex tasks, leading to more intuitive and adaptable robots for various applications.
The Bot Company, co-founded by Vogt, Paril Jain, and Luke Holoubek (former engineers from Tesla and Cruise), aims to develop robots designed for the home. Although few details about the specific design are available, sources indicate they are non-humanoid robots equipped with a base and grippers, intended to assist with daily household tasks.
The funding round demonstrates the enthusiasm investors have for the potential of robotics. This echoes the broader market, where other robotics startups are receiving substantial investments.
The at-home robotics market is already attracting major tech players. Amazon, for example, launched its home robot, Astro, in 2021. Other startups, such as Physical Intelligence and 1x, have also raised substantial funding to develop robots that can handle household chores.
Vogt and his co-founders are part of a broader trend of talent moving into robotics from the self-driving car industry. Many companies are moving beyond imitation learning to action-based AI models.
According to PitchBook, venture capital investors put $6.1 billion into robotics last year, a 19% increase from 2023. This indicates strong investor confidence in the future growth of the robotics industry.
Greenoaks, the lead investor in this round, has a history of backing promising young companies. This investment solidifies the firm’s position in the growing robotics sector.