Samsung Unveils AI-Powered TV and Audio Innovations at European Tech Seminar
Samsung Electronics recently hosted its 2025 Tech Seminar in Frankfurt, Germany, giving industry professionals a sneak peek at its upcoming TV and audio advancements. The event, held from March 18–19, showcased AI-powered features designed to enhance the viewing experience.
For 19 consecutive years, Samsung has led the global TV market, and this year’s seminar highlighted its commitment to innovation with a focus on artificial intelligence. Field experts gained hands-on experience with the latest TV lineup ahead of its official release, focusing on AI-powered picture quality, immersive sound, and next-generation viewing experiences.
Revolutionizing the Screen Experience with AI
Samsung’s 2025 TVs will integrate Vision AI, a platform designed to personalize and simplify user interaction with their screens. This advanced technology includes features like:
- Click to Search: Allows instant access to information about on-screen content.
- Live Translate: Provides real-time audio translations.
- Quick Remote: Transforms a smartphone into a control hub.
Furthermore, Samsung introduced a seamless multi-device experience, making content sharing and control more effortless across Samsung devices. Features like Storage Share and Multi Control enhance connectivity within the Samsung ecosystem.
Next-Generation OLED & Neo QLED Picture Quality
Samsung’s 2025 OLED TVs introduce Glare Free 2.0, which minimizes reflections for a clearer experience. Powered by the NQ4 AI Gen3 Processor and 128 neural networks, AI Upscaling sharpens details with precision, while OLED HDR technology boosts brightness and contrast. The 2025 Neo QLED 4K lineup features advanced local dimming to enhance HDR accuracy. AI Motion Enhancer, previously exclusive to 8K models, is now available in 4K TVs.
Expanding the Lifestyle TV Portfolio
Samsung’s Lifestyle TV lineup continues to introduce design and innovation. The Frame Pro now features Mini-LED Local Dimming for enhanced picture quality. With access to over 3,000 digital artworks via the Samsung Art Store, users can transform their TV into a personal gallery. The inclusion of Wi-Fi 7 reduces cable clutter. The Premiere 5 offers a compact projection experience with touch interaction, making it suitable for various environments.
Introducing the Next Era of Immersive Sound
Samsung is redefining audio innovation with Eclipsa Audio, the industry’s first IAMF 3D sound technology developed with Google. This system optimizes spatial sound by analyzing environmental reflections, delivering a surround sound experience. Attendees at the 2025 Tech Seminar were among the first to experience Eclipsa Audio.
“At Samsung, we’re committed to making all the devices you use smarter and more connected,” said Benjamin Braun, Samsung Europe’s Chief Marketing Officer. “Whether it’s using Vision AI to automatically optimize your TV settings or AI-powered services to make activities such as search or home management simpler, we’re showing how technology can feel more personal and tangible than ever before.”
Following the Frankfurt event, Samsung plans to bring the Tech Seminar series to Southeast Asia and Latin America, providing further industry previews of its AI-powered display and audio innovations.
