We, Yahoo, are part of the Yahoo family of brands. This includes sites and apps like Yahoo and AOL, as well as our digital advertising platform, Yahoo Advertising.
When you use our sites and apps, we utilize cookies – and other similar technologies like web storage – to store and read information from your device. These cookies serve several purposes:
- Providing our sites and apps: Ensuring our services are accessible and functional.
- Authenticating users and security: Verifying user identities, implementing security measures, and preventing spam and abuse.
- Measuring usage: Tracking how you use our sites and apps to improve user experience.
If you select ‘Accept all,’ we and our partners—including 238 who are part of the IAB Transparency & Consent Framework—will also store and access information on your device (using cookies) and employ precise geolocation data, along with other personal details such as your IP address and browsing/search history. This data is used to deliver personalized advertising and content, measure both advertising and content performance, and conduct audience research and service development.
To decline our use of cookies and personal data for these additional purposes, simply click ‘Reject all.’ You can customize your preferences by selecting ‘Manage privacy settings.’ You can modify your choices at any time by clicking on the ‘Privacy & cookie settings’ or ‘Privacy dashboard’ links available on our sites and apps. For detailed information about how we handle your personal data, please review our privacy policy and cookie policy.
