Adobe and Microsoft Empower Marketers with AI Agents in Microsoft 365 Copilot
LAS VEGAS — March 18, 2025 — Adobe and Microsoft are extending their collaboration to include AI agents, designed to enhance marketing workflows within Microsoft 365 Copilot. The announcement, made at the Adobe Summit, introduces the private preview of Adobe Marketing Agent and ongoing innovation with Adobe Express Agent.
“Businesses are under pressure to retain a competitive edge by increasing the efficiency and productivity of their organizations,” said Amit Ahuja, senior vice president, Digital Experience Business, Adobe. “Adobe Marketing Agent and Adobe Express Agent will be an unlock for businesses, enabling marketers to access Adobe capabilities within the natural flow of work to create impactful content and drive personalization initiatives.”
Charles Lamanna, Corporate Vice President, Business and Industry Copilot at Microsoft, stated, “We are thrilled that Adobe has developed an agent for Microsoft 365 Copilot to assist marketers in creating impactful campaigns and enhancing customer experiences. This collaboration underscores our belief at Microsoft that human ingenuity will be richly augmented by Copilot and agents, tailored to meet the unique needs of every role. We look forward to our joint customers experiencing the benefits of the Adobe Marketing Agent.”
Adobe Express Agent for Microsoft 365 Copilot
Adobe is developing the Adobe Express Agent, which will allow users to easily create compelling assets directly within Microsoft 365 Copilot, PowerPoint, and Word. This agent will empower teams to generate images through a conversational interface, eliminating the need to switch applications. This streamlined process enables marketers to create high-quality images for various needs, including documents, presentations, social media posts, and more.
Adobe Marketing Agent for Microsoft 365 Copilot
The private preview of Adobe Marketing Agent for Microsoft 365 Copilot offers several key benefits for businesses:
- Refine audience targeting: Marketers can utilize the conversational interface of Microsoft 365 Copilot to access data and insights from Adobe Experience Platform, enabling them to quickly create audiences for personalization campaigns.
- Discover actionable insights: The Adobe Marketing Agent provides marketers with instant access to meaningful insights from Adobe Customer Journey Analytics. This democratizes access to data across the marketing team.
- Drive cross-team collaboration: Integration with Adobe Workfront will help marketers streamline project management. The agent will summarize projects, locate details, and monitor project health within Microsoft 365 applications.
With the Adobe Experience Platform Agent Orchestrator, Adobe’s offering for managing AI agents, purpose-built Adobe agents will integrate with partners like Microsoft to improve customer experience workflows.
The Adobe Marketing Agent for Microsoft 365 Copilot will also optimize the content supply chain, the end-to-end process of planning, creating, managing, activating, and measuring content for marketing and customer experiences. By connecting workflows, the agent allows marketers and creatives to work seamlessly between Adobe and Microsoft solutions.
Additionally, Adobe announced an expansion of its collaboration with LinkedIn Ads in GenStudio for Performance Marketing, a single, self-service application for creating paid social ads, display ads, marketing emails, and related marketing materials. Asset creation for display ads is now also available for advertisements served through Microsoft Advertising.
About Adobe
Adobe is changing the world through digital experiences. For more information, visit www.adobe.com.
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Public relations contact Kevin Fu kfu@adobe.com
Forward-Looking Statements
This press release contains “forward-looking statements” within the meaning of applicable securities laws, including those related to Adobe’s new, enhanced or future product capabilities, innovations and offerings and the expected benefits to Adobe. Each of the forward-looking statements Adobe makes in this press release involves risks, uncertainties and assumptions based on information available to Adobe as of the date of this press release. Such risks and uncertainties, many of which relate to matters beyond our control, could cause actual results to differ materially from these forward-looking statements. Factors that might cause or contribute to such differences include, but are not limited to: failure to innovate effectively and meet customer needs; issues relating to development and use of AI; failure to realize the anticipated benefits of investments or acquisitions; failure to compete effectively; damage to our reputation or brands; service interruptions or failures in information technology systems by us or third parties; security incidents; failure to effectively develop, manage and maintain critical third-party business relationships; risks associated with being a multinational corporation and adverse macroeconomic conditions; failure to recruit and retain key personnel; complex sales cycles; changes in, and compliance with, global laws and regulations, including those related to information security and privacy; failure to protect our intellectual property; litigation, regulatory inquiries and intellectual property infringement claims; changes in tax regulations; complex government procurement processes; risks related to fluctuations in or the timing of revenue recognition from our subscription offerings; fluctuations in foreign currency exchange rates; impairment charges; our existing and future debt obligations; catastrophic events; and fluctuations in our stock price. Further information on these and other factors are discussed in the section titled “Risk Factors” in Adobe’s most recently filed Annual Report on Form 10-K and Adobe’s most recently filed Quarterly Reports on Form 10-Q. The risks described in this press release and in Adobe’s filings with the U.S. Securities and Exchange Commission should be carefully reviewed. Adobe undertakes no obligation, and does not intend, to update the forward-looking statements, except as required by law.
