The United States is set to pressure India to grant online retailers like Amazon and Walmart full access to its $125 billion ecommerce market, according to a Financial Times report citing industry executives, lobbyists, and US government officials. The move is part of ongoing negotiations for a US-India trade agreement that will cover various sectors, including food and automobiles.
The US plans to push for a level playing field in ecommerce during talks with Prime Minister Narendra Modi’s government. The discussions aim to address trade barriers and create a more equitable environment for American companies operating in India.
The issue highlights the growing tensions between the two countries over trade practices and market access. As negotiations continue, the outcome is likely to have significant implications for the ecommerce industry in India and beyond.
The report comes as India’s government faces pressure to balance its desire to protect local businesses with the need to attract foreign investment and technology. The US-India trade agreement is expected to be a critical factor in shaping the future of ecommerce in the region.
