Event Tech Check: New Tools Simplify Logistics and Boost Engagement
The events industry continues to evolve with new technologies emerging to enhance attendee experiences and streamline event management. This month’s event tech check highlights several innovative solutions designed to improve various aspects of event planning and execution.
Enhancing Attendee Education
Global events company Freeman has introduced Key Takeaways, a web-based tool powered by Snapsight that uses generative AI to transcribe and summarize speakers’ words in real time. This enhances learning experiences by focusing on key insights, improving engagement, and providing comprehensive post-event reports. Attendees can view word clouds, access insights from missed sessions, and share key takeaways on social media.
Improving Outdoor Event Engagement
Skidattl has launched an augmented reality (AR) engagement platform that enhances real-world experiences with virtual overlays. This technology can display real-time information at music festivals, wait times at theme parks, and golf course details, making it easier for businesses to connect with their audience. The platform allows businesses to place digital ‘beacons’ in physical locations without requiring users to download an app.
Streamlining Event Management with Salesforce
Blackthorn, a Salesforce-native event management platform, has enhanced its offerings with advanced capabilities to boost planner engagement and demonstrate impact directly from Salesforce. New features include the Event Navigator attendee mobile app and expanded Messaging app for native SMS communications.
Simplifying Event Website Creation
ASP has launched Composer II, an updated version of its event website creation platform. This tool allows organizers to design and launch event websites with flexibility and ease, test-drive event tools without affecting live sites, and more.
Automating Event Planning
Shift + Alt Events has released Shift + Alt Automation, a customizable event automation system that streamlines guest communications, handles personalized messaging, and provides a guest list management system with real-time updates.
Discovering New Live Experiences
Eventbrite has reimagined its consumer app to offer a more streamlined way for people to discover and attend live experiences. The app includes curated collections of local experiences and allows users to sync contacts and follow friends.
Accessing Event-Related Information
Blueprint Partners has launched the Knowledge App, an AI solution designed to provide relevant business information swiftly. The app can be customized for various client needs and is being tested in diverse sectors.
Industry Updates and News
Several industry developments have occurred recently. Voxo has appointed Will Curran to lead its North American operations, focusing on real-time AI analysis for events. Events.com has acquired Citifyd, enhancing its event management platform with integrated parking management solutions. Blackthorn has hired industry veterans Chris Kearney and Lauren McCullough to strengthen its sales and marketing teams. Freeman has acquired Tag Digital, a full-service digital marketing agency, to enhance its digital marketing capabilities.
These new technologies and industry developments aim to enhance event experiences, improve operational efficiency, and provide measurable value to both organizers and attendees.
