Microsoft has been working to understand how organizations can drive lasting business value through AI transformation. A recent study with IDC, ‘The Business Opportunity of AI,’ found that for every $1 invested in generative AI, organizations realize an average return of $3.70. The study highlights AI’s potential to reshape business processes and drive change across industries.
Key Business Outcomes
Microsoft’s AI solutions are designed to achieve four key business outcomes:
- Enriching Employee Experiences: AI streamlines repetitive tasks, allowing employees to focus on complex and creative work. Examples include Aberdeen City Council’s 241% ROI in time savings using Microsoft 365 Copilot, and Allpay’s 10% productivity increase with GitHub Copilot.
- Reinventing Customer Engagement: AI creates personalized customer experiences, boosting conversion rates and driving innovation. Examples include 17Life’s use of Azure OpenAI Service to generate product tags, and Amorepacific Group’s AI Beauty Counselor app.
- Reshaping Business Processes: AI reimagines business processes, from marketing to supply chain operations, and discovers new growth opportunities. Examples include ANS’s use of Copilot to streamline the selling process, and Aegea’s analysis of audio and text news to identify feelings and locations.
- Bending the Curve on Innovation: AI revolutionizes innovation by speeding up creative processes and product development. Examples include Bayer’s use of Copilot to search for information, and AgriConnect’s AI-powered application for Filipino farmers.
Customer Success Stories
Over 400 customer stories demonstrate Microsoft’s AI capabilities in driving impact and shaping the next major platform shift to AI. These stories showcase AI’s potential to transform businesses across industries and geographies.
Getting Started with AI
To assess your AI readiness and build a strategic plan, Microsoft offers resources such as the AI Readiness Wizard and AI Strategy Roadmap. Explore Microsoft’s AI solutions and get the IDC study on the Business Opportunity of AI to learn more.
