Lutra Revolutionizes Fan Engagement with Character Studio
Lutra, the CES award-winning tech startup behind the digital ownership service CLAM, has unveiled Character Studio, a groundbreaking technology that enables fans to transform global icons into personalized versions reflecting their unique styles. This innovative offering, powered by Lutra’s proprietary Character Studio engine, ensures compliance with brand guidelines and IP law.
“Character Studio turns passive fandom into active co-creation,” said Seon Jong-Yeop, Lutra’s Founder & CEO. “By enabling personalized transformations, fans build a deeper emotional connection with beloved characters, bringing them even closer to the stories they love.”
What Sets Character Studio Apart
Unlike generic AI models such as ChatGPT or Midjourney, Character Studio delivers fan-specific, license-compliant personalization. It produces high-quality, ready-to-use personalized characters that strictly adhere to official brand guidelines. This approach not only opens new global revenue streams but also engages fans on a deeper, more personal level.
Key advantages include:
- Officially licensed personalization that funnels royalties back to rights-holders
- Outputs that reflect each fan’s real-world identity based on research-backed user personalization
- Ability to create high-quality transformations from just around 20 reference images, ideal for mascots and limited-asset IPs
How It Works
Fans can either take a photo at a custom kiosk or upload a selfie online. Lutra’s Character Studio then analyzes key style elements such as hairstyle, accessories, and clothing to create a one-of-a-kind, brand-approved character. The technology also offers API integration, allowing brands to seamlessly incorporate personalized character creation into their platforms and events.
The personalized character file can be used to produce various merchandise such as T-shirts, keychains, and stickers, providing fans with a unique way to engage with their favorite characters.
A Better Deal for Rights-Holders
Lutra’s technology strictly follows each IP owner’s official style guide, allowing licensors to maintain full creative control and brand consistency. By enabling safe personalization, Character Studio opens new global revenue streams and fosters deeper fan engagement.
About Lutra
Founded in Seoul and active in Silicon Valley, Lutra builds technology that helps people own what they love. After pioneering privacy-first memberships with CLAM, Lutra shifted its focus to AI-driven character personalization to strengthen emotional connections in fandoms. The company has been recognized with a CES Innovation Award, selected for the Google for Startups program, and supported by OpenAI. The development of Character Studio was shaped by extensive user experience research conducted in collaboration with top researchers from POSTECH and KAIST.
For more information, visit https://www.character-studio.com
