BlueFocus, a leading Marketing and Communications Group, has released its 2024 Annual Report, announcing a total revenue of RMB 60.797 billion for the year. This represents a 15.55% year-on-year increase, making BlueFocus the first marketing company in China to surpass the RMB 60 billion milestone.
In a letter to investors, BlueFocus CEO Fei Pan highlighted the company’s journey from a modest local firm to one of the world’s top ten Marketing and Communications Groups. Pan attributed this growth to investor support and outlined the company’s vision for future transformation.
AI-Powered Transformation
The letter emphasized BlueFocus’s commitment to becoming a true AI-powered Marketing Technology company. Pan stated that AI has already integrated into over 95% of BlueFocus’s operational scenarios, driving efficiency gains across integrated marketing, intelligent advertising, and global outbound business. The company has seen improvements ranging from 60% to 1000% in these areas.
Key highlights of BlueFocus’s AI strategy include:
- Generating nearly 80,000 pieces of content weekly using AI across data analysis, content creation, and code generation.
- Supporting around 600 clients with AI tools and executing over 1,500 AI-driven cases in the past year.
- Achieving RMB 1.2 billion in AI-enabled revenue, with projections to reach RMB 3 to 5 billion by 2025.
BlueAI: Proprietary AI Platform
BlueFocus has developed its own AI platform, BlueAI, described as a “multimodal AI model for marketing.” BlueAI now supports more than half of BlueFocus’s project cases across global and domestic marketing scenarios. The company has also incubated approximately 100 AI agents to scale its capabilities.
Global Outbound Business 2.0
Addressing challenges in the global outbound business amid trade tensions, Pan discussed the industry’s proactive embrace of market diversification. BlueFocus has launched its Global Outbound Business 2.0 strategy, shifting from a traditional agency-driven model to one powered by technology, AI, and localized operations.
The new strategy focuses on proprietary traffic development and self-built competitive infrastructure. BlueFocus has built a customer base of nearly 100,000 across its outbound business, seeing growing marketing budgets and diversified demands from clients.
Future Outlook
Pan expressed confidence in the long-term trajectory of global e-commerce and BlueFocus’s outbound business. The company aims to evolve into a Marketing Technology company with technological DNA and global vision, serving as a defining Chinese example in the global marketing industry’s evolution.
