Yahoo, part of the Yahoo family of brands, uses cookies and similar technologies to enhance user experience and gather data about site usage. When you access Yahoo sites and apps, cookies help authenticate users, apply security measures, prevent spam and abuse, and measure visitor statistics. The data collected includes the number of visitors, device type, browser used, and visit duration. This information is gathered in aggregate and not linked to individual users. By clicking ‘Accept all’, Yahoo and its partners (241 of whom are part of the IAB Transparency & Consent Framework) will store and access device information, use precise geolocation data, and process personal data like IP addresses and browsing history for analytics, personalized advertising, and content measurement. Users can reject these additional purposes by clicking ‘Reject all’ or customize their choices via ‘Manage privacy settings’. Consent can be withdrawn or changed at any time through the ‘Privacy & cookie settings’ or ‘Privacy dashboard’ links on Yahoo’s sites and apps. For more information, refer to Yahoo’s privacy policy and cookie policy.
Key Points
- Yahoo uses cookies for authentication, security, and measurement
- Aggregate data collection for visitor statistics
- Option to accept, reject, or customize cookie settings
- Ability to withdraw consent at any time
- More information available in Yahoo’s privacy and cookie policies
