Urban Company and noon Partner to Revolutionize Home Services
Urban Company, a home services provider, has partnered with noon, a Dubai-based e-commerce platform, to integrate its services into the noon app across the UAE and Saudi Arabia. This collaboration marks a significant expansion of noon’s ecosystem beyond commerce, food, and fintech into tech-enabled home services.
The partnership is particularly noteworthy as Urban Company is currently preparing for an Initial Public Offering (IPO) valued at INR 1,900 Cr and has been restructuring its Saudi operations through a joint venture. The integration of Urban Company’s service suite into the noon app is expected to enhance the user experience by providing a broader range of services within the platform.
This move is part of Urban Company’s strategy to grow its presence in the Middle East market. By leveraging noon’s extensive digital presence, Urban Company aims to increase its reach and accessibility for customers in the region.
The partnership between Urban Company and noon demonstrates the growing trend of collaborations between tech companies to offer comprehensive services to consumers. As the demand for convenient and integrated services continues to rise, such partnerships are likely to become more prevalent in the region.
