Apple is preparing to increase the prices of its upcoming iPhone models set to be released this autumn, according to a report by The Wall Street Journal citing anonymous sources within the company’s supply chain. The price hike is expected to be attributed to new features and design enhancements rather than the rising U.S. tariffs on Chinese imports.
The move comes as Apple faces mounting costs associated with the China-U.S. trade conflict. The company is estimated to incur an additional $900 million in expenses during the third quarter due to the tariffs. Although Apple has not publicly confirmed whether the trade war will impact product pricing, it has been planning to gradually shift production from China to India to reduce its exposure to import duties.
In a related development, the U.S. and China agreed to temporarily suspend new tariffs for 90 days to allow for further negotiations. The U.S. government has also extended several tariff exemptions for the technology sector, particularly for smartphones, laptops, and semiconductor equipment. However, a 20% tariff on a wide range of Chinese goods remains in effect.
Apple is expected to unveil the iPhone 18 Pro in late 2026 and standard models in 2027. The company has been taking steps to mitigate the impact of tariffs, including transporting 1.5 million iPhones from India to avoid U.S. tariffs, according to recent reports.
