Event Tech News: Cvent Acquires Prismm, Expo CCI Partners with 42Chat
The event technology sector is witnessing significant developments with Cvent’s acquisition of Prismm and Expo CCI’s partnership with 42Chat.
Cvent Acquires Prismm to Enhance Virtual Event Capabilities
Cvent, a leading provider of meetings, events, and hospitality technology, has acquired Prismm, a company specializing in virtual environment design technology. This acquisition strengthens Cvent’s capabilities in immersive 3D event diagramming, addressing the growing demand from planners and hoteliers for more intuitive technology to create premium virtual event spaces.
“Collaborative, easy-to-use virtual event design technology has become an expectation among many event organizers,” said Jim Abramson, Cvent’s Vice President of Product Management. The acquisition is expected to benefit both venues and planners by streamlining event creation, enhancing sales and marketing through dynamic 3D virtual tours, and improving customization.
For venues, the acquisition promises:
- Streamlined event creation through accessible online diagramming tools
- Enhanced sales and marketing via dynamic 3D virtual tours
- Improved customization through advanced design technology
For planners, the benefits include:
- Simplified venue sourcing with virtual site visits
- Enhanced planning through precision floor plans and templates
- Improved collaboration through cloud-based diagramming
“Combining our 3D design capabilities with Cvent’s extensive network and industry expertise will empower event professionals and hoteliers to create unforgettable experiences and drive significant business growth,” said Yaron Lipshitz, CEO of Prismm.
Expo CCI Partners with 42Chat to Enhance Event Experiences
Expo Convention Contractors, Inc. (Expo CCI) has partnered with 42Chat, a provider of AI-powered chatbot solutions, to introduce ExhibitorBots and ConferenceBots across its events. This collaboration aims to improve attendee engagement, streamline event processes, and reduce organizer workload.
“We are excited to partner with 42Chat, who are the clear industry leaders in A.I. chat,” said Rich Curran, CEO of Expo CCI. The partnership will provide seamless AI-driven solutions for exhibitors and attendees, enhancing their experience through improved communication and instant access to show information.
The introduction of ExhibitorBots and ConferenceBots is expected to revolutionize the event experience by providing instant emergency communications, personalized event information, and streamlined logistics management.
“42Chat is proud to partner with Expo CCI,” said Bob Caldwell, Founding Partner of 42Chat. “They have a clear vision for how to deploy the most effective technology, and they understand how to deliver on organizer, exhibitor, and attendee KPIs.”
These developments in the event tech industry highlight the growing importance of technology in creating immersive and engaging event experiences. As the industry continues to evolve, such partnerships and acquisitions are likely to play a crucial role in shaping the future of events.
