Zeno Health, backed by Lightbox and formerly known as Generico, has introduced an initiative called ‘Pay It Forward’ to support early-stage healthcare startups. The program aims to assist startups in various healthcare sectors, including medicines, diagnostics, insurance, hygiene, and nutrition. Selected startups will gain retail access to Zeno Health’s stores, providing them with a significant platform to showcase their products or services.
Key Details of the Initiative
- Supports early-stage healthcare and wellness startups
- Provides retail access at Zeno Health’s stores
- Focus areas include medicines, diagnostics, insurance, hygiene, and nutrition
The launch of this initiative demonstrates Zeno Health’s commitment to fostering innovation in the healthcare sector. By providing support to early-stage startups, the company is not only contributing to the growth of the healthcare industry but also potentially paving the way for groundbreaking healthcare solutions.

As the healthcare landscape continues to evolve, such initiatives are crucial for encouraging innovation and ensuring that promising startups receive the support they need to succeed. Zeno Health’s ‘Pay It Forward’ initiative is a significant step in this direction, offering a platform for startups to gain visibility and access to a broader market.