Nike Returns to Amazon After Four-Year Absence
Nike has resumed selling its products directly on Amazon, marking its return to the platform after a four-year hiatus since 2019. The sportswear giant had previously focused on selling sneakers and gear through its own websites and stores, but is now returning to Amazon to reach consumers across multiple shopping channels.
Amazon Introduces AI-Powered Shopping Feature
Amazon is launching a new feature that acts like an AI-powered shopping expert. This innovation includes audio summaries on select product pages, providing reviews and product details aggregated from across the internet. Amazon describes this feature as delivering important product information in a conversational style, helping customers make more informed purchasing decisions.
Volvo Integrates Google’s Gemini AI Chatbot
Volvo is set to become the first automaker to integrate Google’s Gemini AI chatbot into their vehicles. This technology enables drivers to have more natural conversations with their cars, including assistance with navigation. Volvo states that the chatbot is designed to reduce drivers’ cognitive load and help them maintain focus on the road.
