AWS to Showcase Innovation in Media and Entertainment at NAB 2025
Thousands of media and entertainment (M&E) professionals will gather in Las Vegas for the NAB Show from April 5-9, 2025. Amazon Web Services (AWS) will be at the forefront of the event, showcasing immersive demos and insights that will shape the future of the industry.
Immersive Experiences at AWS Booth
AWS will put attendees in the driver’s seat with a high-adrenaline esport challenge featuring four professional-grade racing simulators in the West Hall Lobby. The live eSport Racing Challenge will demonstrate live cloud production on AWS using AWS Elemental Media Services, highlighting the possibilities of sports broadcasts powered by the cloud and bolstered by generative AI. The activation, presented by AWS and NVIDIA and produced by Tagboard, will also feature live race feeds, data analytics, and post-race interviews conducted by Amazon Nova.
Exploring the Future of Entertainment
At the AWS booth (W1701), attendees can explore various demonstrations, including live cloud production in action and augmented reality (AR) enhanced entertainment experiences powered by Epic Games’ Unreal Engine. AWS experts will be available to discuss how to use cloud and generative AI to capture and retain viewers, while delivering more interactive and immersive experiences.
Discovering New Monetization Opportunities
AWS will demonstrate how to maximize data to unlock greater insights using AWS services and solutions combined with AWS Partner technologies. Attendees can learn about live contextual and ad break demonstrations, as well as new forms of ad units such as Shoppable Video and Virtual Product Placement.
Innovative Audio Solutions
AWS will showcase a mix of AWS partner generative AI capabilities and other AI/ML tools, including recording a live podcast with on-site and remote participants using Riverside.FM’s platform. The company will also operate an all-day automated radio broadcast with pre-programmed content and demonstrate how AWS Elemental Media Services and Amazon CloudFront support podcast localization.
Expert Insights and Networking Opportunities
The AWS Theater in the West Hall (W1343) will feature 26 sessions from customers and partners covering topics such as cloud production and generative AI in media. Attendees can also visit the Builder Zone to chat with AWS experts on architecting featured services to solve M&E challenges.
For more information on AWS at NAB 2025, including the full schedule of events and sessions, visit the AWS NAB 2025 event page.
