Instacart Names Chris Rogers as Chief Executive Officer
Grocery retail technology company Instacart has appointed Chris Rogers as its new Chief Executive Officer, effective August 15. He will also join the company’s board of directors. Fidji Simo, the current CEO, will remain Chair of the board.
Rogers joined Instacart in 2019 and currently serves as Chief Business Officer, overseeing all aspects of the company’s commercial operations. These include retailer relationships and expansions, ad sales and R&D, partnerships, mergers and acquisitions, Instacart Business, and Instacart Health.
“Over the last four years, we’ve transformed Instacart into a growing, profitable, leading technology platform that’s helping reshape the grocery industry,” said Simo. “Chris is the right leader for our next chapter, bringing vision, operational excellence, and customer obsession that will help Instacart play an even bigger role in people’s lives.”
Rogers expressed his enthusiasm for the new role, stating, “Instacart sits at the centre of how people shop, eat, and care for their families – and that’s always been what inspires me most about our mission. We have a world-class team, deep partnerships, leading technology, and a bold vision for the future.”
Ravi Gupta, Partner at Sequoia Capital and Instacart board member, praised the company’s resilience and mission-driven team. “I’ve seen firsthand how Instacart has grown through every chapter – with resilience, clarity, and an incredible team that will continue to thrive under Chris’ leadership.”
Lily Sarafan, Lead Independent Director of the Instacart board, thanked Fidji Simo for her contributions to Instacart over the past four years. “Fidji brought a bold vision and exceptional focus on execution, taking Instacart from a single-purpose app to the leading grocery technology platform.”
David Croushore, Director – Retail at AlixPartners, noted that Instacart faces challenges in its business model, acting as a middleman while grocery chains view it as competition for customer loyalty and data. “Instacart may need to pivot and decide what it wants to be when it grows up – a tech enabler for grocers or a retailer itself.”
