Snapchat is considering a significant change to its chat interface by potentially hiding its My AI chatbot from users who don’t interact with it. The My AI feature, launched in 2023, provides an AI assistant within the app that can respond to various user queries. ## Current Issues with My AI While the chatbot has seen substantial usage, with over 500 million users engaging with it monthly, some users have expressed frustration as it automatically appears at the top of their chat feed. Currently, non-paying users have no option to remove it, unlike Snapchat+ subscribers who can “Unlink” the chat. ## Proposed Changes The proposed change aims to address this issue by making the visibility of My AI dependent on user engagement. If a user doesn’t interact with the chatbot, it may soon be hidden from their inbox, although it will still be accessible. This move is seen as a positive step toward giving users more control over their Snapchat experience. ## Key Statistics
- Over 500 million Snap users have engaged with My AI
- This represents more than half of Snap’s 900 million total monthly active users
- The feature is currently being tested with no announced timeline for implementation
