Google Unveils Virtual Clothing Try-On Feature at I/O 2025
Google I/O 2025 brought a wave of new AI features, with one of the most intriguing being the ‘Try it on’ virtual clothing try-on tool. This innovative feature, part of Google Shopping, allows users to upload a photo of themselves and virtually try on clothes, making the fictional ‘Clueless closet’ a reality.
How to Use Google’s ‘Try it on’ Feature
- Sign in to your Google account
- Head to Search Labs and enable the experiment
- Upload a full-body picture of yourself
- Navigate to Google Shopping and select a product
- Click the ‘Try it on’ button over the product image
The process is straightforward, and the results are surprisingly accurate. The tool uses a custom image generation model trained for fashion, according to Google. When tested with various clothing items, the AI-generated images closely matched the real-life photos, even adjusting background elements like pants and shoes to match the product.
The Good and the Bad of AI-Generated Try-On
While the tool is impressive as a fashion aid, it has its limitations and potential risks. When trying on more revealing clothing, the AI sometimes generated or augmented breasts in the original photo, raising concerns about image manipulation. This issue was particularly problematic when users uploaded photos of underage individuals.
In response to these concerns, Google stated that they have ‘strong protections, including blocking sensitive apparel categories and preventing the upload of images of clearly identifiable minors.’ However, the potential for misuse remains a challenge inherent to AI image generation technology.
Safety Guidelines and Future Implications
Google has implemented safety guidelines for the ‘Try it on’ feature, banning images that contain ‘adult-oriented content, child sexual abuse imagery, non-consensual sexual content, and sexually explicit content.’ The company also prohibits ‘inappropriate content such as dangerous, derogatory, or shocking’ material.
As AI continues to advance, tools like ‘Try it on’ raise important questions about the balance between innovation and safety. While the technology holds great promise for the shopping experience, it also demands careful consideration of its potential risks and societal impact.
