Digiday’s AI talk has returned to Cannes, but this year, marketers are demanding more practical insights and fewer theoretical discussions. According to the recent event, industry professionals are seeking actionable strategies to implement AI effectively in their marketing campaigns. The shift in focus reflects a growing need for tangible results from AI adoption in the marketing sector. Marketers are now looking beyond the hype surrounding AI and are instead concentrating on how to leverage it to drive real business outcomes.
Digiday’s AI Discussion at Cannes Shifts Focus to Practical Applications
By techgeekwire