Israel FemTech Market Overview
The Israel FemTech market is a rapidly growing sector within the country’s advanced healthcare technology landscape. FemTech refers to technology focused on women’s health, including areas such as reproductive health, menstrual health, pregnancy care, menopause management, and sexual wellness.
Market Size and Forecast
The Israel FemTech market is experiencing significant growth, driven by advancements in digital health technologies and increasing domestic investment in women’s health solutions. The market sizing and forecasts are revenue-based (USD Million/Billion), with 2024 as the base year.

Key Trends Shaping the Market
- Artificial Intelligence Integration: AI is transforming the FemTech landscape by enabling personalized healthcare through data analysis from apps and wearables. AI algorithms help in monitoring hormonal changes, predicting menstrual cycles, and providing real-time advice for conception.
- Strong Startup Ecosystem: Israel’s reputation as the ‘Startup Nation’ fosters innovation and rapid development in FemTech. Female founders and health technology entrepreneurs are gaining prominence, leading to more solutions for women’s health issues.
- Increasing Domestic Investment: Local investors and institutions are recognizing the business and social potential of FemTech, leading to increased funding and support for women’s health startups.
- Growing Awareness of Women’s Health Needs: There’s a rising demand for personalized, stigma-free, and accessible healthcare solutions for women, driven by public advocacy and education.
Market Segmentation
- By Type: The devices segment dominated the market in 2024, while the software segment is expected to grow significantly during the forecast period.
- By Application: Pregnancy and nursing care was the dominant segment in 2024, while menstrual health is expected to grow at the highest CAGR in the coming years.
- By End Use: The direct-to-consumer segment held the largest share in 2024, with hospitals expected to grow considerably during the projection period.
Major Players

Key companies in the Israel FemTech market include:
- MobileODT
- ThermoMind
- Shela
- Livia
- OCON Healthcare
- Identify Genetics
Recent Developments
- In July 2024, OCON Therapeutics secured $10 million in funding to advance their 3D drug delivery systems.
- In June 2024, the World Intellectual Property Organization launched an IP Management Clinic for FemTech SMEs and startups.
- In August 2023, Escala Medical received €5.5m from the European Innovation Council to develop a device for treating pelvic organ prolapse.
The Israel FemTech market is poised for continued growth, driven by technological innovation, supportive infrastructure, and increasing awareness of women’s health needs. The industry’s focus on addressing unmet needs in women’s healthcare positions Israel as a significant player in the global FemTech landscape.