Introduction to ‘Where AI Works’
The ‘Where AI Works’ podcast series delves into the real-world impact of Artificial Intelligence (AI) on business, with each season guided by a different Wharton School faculty expert. These experts bring their AI-focused knowledge to the conversation alongside practitioners who are actively shaping AI’s role in innovation, strategy, and transformation.
Season 1: AI in Marketing
Episode 1: AI-Driven Content Creation
The inaugural episode, ‘The Future of Marketing: AI-Driven Content Creation,’ features Hosanagar discussing with Jonathan Halvorson, global senior vice president of consumer experience at Mondelēz International, how AI is enhancing content creation for brands. Halvorson notes that over the last two years, Mondelēz has executed 40 campaign-based AI activations, resulting in higher brand awareness, market share gains, and net revenue. “Over time, AI is going to cumulatively learn and get better and better,” Halvorson says, highlighting the potential for increased efficacy and excellence in marketing efforts.
Episode 2: Balancing AI in Marketing
In ‘Balancing the Algorithm: How AI Is Reshaping Marketing,’ Hosanagar speaks with Jill Kramer, chief marketing and communications officer at Accenture, about harnessing AI and leading large teams through this transformation. Kramer emphasizes the need to rethink work processes across various functions now that AI technologies are available, uncovering new efficiencies and opportunities in areas like legal, HR, operations, marketing, and sales.
Episode 3: AI’s Impact on Creative Teams
Episode 3, ‘How AI Changes the Game for Creative Teams,’ features a discussion between Hosanagar and David Droga, CEO of Accenture song and founder of Droga5. They explore AI’s transformative impact on the creative industry, particularly how it redefines the value proposition for agencies and their clients.
Episode 4: AI at Scale
The fourth episode, ‘AI at Scale: Revolutionizing Enterprise Strategy and Growth,’ shifts the conversation to implementing AI at scale with insights from Lan Guan, chief AI officer at Accenture. Guan discusses the importance of aligning AI strategies with business objectives, asking C-suite executives about their strategy and whether they view AI as a competency-enhancing or diminishing technology.
Conclusion
The ‘Where AI Works’ podcast offers valuable insights into AI’s practical applications and transformative potential in business, particularly in marketing and beyond. To listen to the podcasts, visit the ‘Where AI Works’ page.
