Walmart, the world’s largest omnichannel retailer, has partnered with health technology company Soda Health to launch the Walmart Everyday Health Signals program. This initiative aims to provide personalized nutrition and wellness insights to select Medicare Advantage and Medicaid members.
Program Details
The Walmart Everyday Health Signals program uses real-time retail insights and data analysis to support members’ wellness efforts. Participants who opt-in can receive customized guidance based on their shopping patterns on Walmart.com. This includes nutritional information for purchases like fruits and vegetables, product recommendations to help achieve wellness goals, and personalized healthy recipes and shopping lists.
Key Features
- Personalized nutrition insights based on shopping patterns
- Customized healthy recipes and shopping lists
- Real-time guidance to support wellness goals
- Data-driven insights to help navigate food choices and lifestyle changes
Expert Commentary
“At Walmart, we’re focused on making it easier for individuals and families to access everyday foods that support their health and well-being,” said Pravene Nath, MD, Group Director, Consumer Health and Data Solutions at Walmart. “Through our work with Soda Health, we’re helping members access personalized insights and groceries that align with their wellness goals.”
Robby Knight, Co-Founder and CEO of Soda Health, added, “Our collaboration with Walmart demonstrates how retail and healthcare can work together to improve population health, starting with nutrition. We’re creating connections between health plans and retailers to serve members better using opt-in data to personalize interventions.”
Program Impact
With 90% of the U.S. population living within 10 miles of a Walmart store, the program offers unprecedented reach. It brings healthcare and nutrition together in a familiar environment, turning everyday shopping into a catalyst for better health. The initiative is designed to address key population health challenges by meeting people where they are in their shopping journeys.
