Walmart and health technology company Soda Health are collaborating to launch the Walmart Everyday Health Signals program, designed for select Medicare Advantage and Medicaid members. This innovative initiative aims to support participants’ wellness efforts by providing personalized nutrition guidance and insights based on their retail shopping data.
The program is structured to help members make informed day-to-day decisions that contribute to better health and wellbeing. By leveraging real-time retail insights and targeted benefit delivery, the initiative addresses key population health challenges by meeting individuals where they are in their everyday shopping experiences.
Members who enroll in the program can opt-in to receive tailored nutrition and wellness insights based on their shopping patterns on Walmart.com. This includes detailed nutritional information about their purchases, such as fruits and vegetables, as well as identification of products that can help them achieve their wellness goals. Additionally, participants receive customized healthy recipes and shopping lists to support their health objectives.
Key Features of the Program
- Participants can select a wellness objective and receive guidance tailored to their goals and personal shopping habits.
- Members are provided with data-driven insights to help navigate food choices and lifestyle changes.
- The information gathered may also be used by health plans to identify additional benefits that support members’ overall health and wellness.
“At Walmart, we’re focused on making it easier for individuals and families to access everyday foods that support their health and well-being,” said Pravene Nath, Group Director of Consumer Health and Data Solutions at Walmart. “Through our collaboration with Soda Health, we’re helping members and other plan participants access personalized insights and groceries that align with their wellness goals.”
Robby Knight, co-founder and CEO of Soda Health, noted, “Our collaboration with Walmart demonstrates how the retail and healthcare sectors can work together to improve population health—starting with nutrition. Soda Health is helping create connections between health plans and retailers to better serve their members by using opt-in data to personalize interventions.”
With 90% of the U.S. population living within 10 miles of a Walmart store, the Walmart Everyday Health Signals program offers significant reach. It integrates healthcare and nutrition in a familiar and accessible environment, transforming everyday shopping into an opportunity for better health.
