Every Decision Is a Health Decision: The Rise of Intentional Health Technology
Technology has transformed the way we live, work, and connect, but until recently, our eating habits, physical activity, and sleep patterns have remained largely unchanged. The advent of wearables is now changing this, making us more aware of our health and enabling us to track various aspects of it. We’re on the cusp of a new era in predictive, personalized health intelligence, where every choice we make becomes an act of self-care.
Recent data shows a significant shift towards healthier lifestyles, with a 59% increase in global participation in run clubs in 2024. Health technology is no longer a trend but a rapidly evolving field that’s making a tangible difference in people’s well-being. At the Cannes Lions International Festival of Creativity, Samsung announced new features in Samsung Health designed to improve sleep, heart health, fitness, and nutrition. These innovations aim to empower consumers to lead healthier lives through proactive care and holistic health management.
Dr. Hon Pak, Senior Vice President and Head of Digital Health Team at Samsung, emphasizes that sleep is the cornerstone of their health approach, influencing physical and mental well-being, social relationships, and work performance. The new Galaxy Watch feature will measure vascular load, providing insights into the stress on the vascular system during sleep. This is a significant step towards preventative health, where technology not only monitors our well-being but also helps shape it.
Another groundbreaking feature is the Antioxidant Index, which measures carotenoids using the Galaxy Watch’s BioActive sensor. This industry-first feature transforms abstract nutrition into measurable outcomes, driving sustained healthy behaviors. By making health data more accessible and actionable, Samsung is paving the way for a future where health becomes the filter through which we make every decision.
As we move forward, brands will need to prove their role in supporting people’s well-being and show how they fit into a better, healthier life. Samsung is committed to creating technology that cares, with innovations rooted in biology, mood, need, and real-time context. The future of health tech is not just about building products but about helping people thrive.
Key Features of Samsung Health:
- Vascular Load measurement
- Antioxidant Index measurement using BioActive sensor
- Personalized health insights and recommendations
These features are available on select Galaxy Watch models and require the Samsung Health app. Samsung continues to push the boundaries of health technology, making it more intentional and human-focused.
