Smarter Web Company, a U.K.-based web services firm, has announced the purchase of an additional 74.27 Bitcoin, valued at approximately $7.7 million, bringing its total reserves to 242.34 BTC, worth around $25 million. This latest acquisition was made at an average price of $109,256 per BTC, with the company’s overall average purchase price standing at $107,002.
The purchase is part of Smarter Web Company’s “10-year plan,” a treasury strategy that involves ongoing Bitcoin acquisitions. This strategy was implemented in April 2025, shortly after the company went public through a reverse merger and listed on the Aquis Stock Exchange. The firm, which has been accepting Bitcoin payments since 2023, now boasts a market capitalization exceeding £377.74 million.
Smarter Web Company is among several global firms expanding their Bitcoin holdings. Trump’s Media & Technology Group plans to raise $2.5 billion to purchase BTC using a mix of equity and debt, while GameStop has raised $1.75 billion for crypto asset acquisition. This trend, pioneered by Michael Saylor, involves companies leveraging their balance sheets to invest in Bitcoin, potentially boosting investor interest in their stock.
The strategy appears to be gaining traction across various industries, with companies unrelated to cryptocurrency also investing heavily in BTC. As corporate interest in Bitcoin reaches new heights, firms like Smarter Web Company are positioning themselves as significant players in the digital asset space.
