Microsoft’s internal communicators have found a powerful tool in Microsoft Viva Amplify to disseminate information about new Microsoft 365 Copilot features across various internal channels efficiently. The “write once, publish everywhere” approach of Viva Amplify allows communicators to reach employees through multiple platforms, including Microsoft Viva Engage, while also providing the ability to monitor the effectiveness of their outreach efforts.
Key Features and Benefits of Viva Amplify
Viva Amplify’s capability to distribute content across multiple channels simultaneously has been particularly beneficial for Microsoft’s internal communications team. According to Sam Crewdson, a principal program manager in Microsoft Digital, “People are excited about the ability to create a publication in one place and send it to many channels at once with very limited rework needed.” The consolidated analytics feature across all channels is seen as a significant advantage, providing a comprehensive overview of the communication’s impact.
The addition of Viva Engage as a distribution channel in Viva Amplify was a crucial development for Microsoft’s communicators. Sarah Lundy, a senior content program manager, noted that many were waiting for this feature due to Viva Engage’s importance in Microsoft’s communication efforts. The integration has been well-received, with communicators using it to share Copilot promotional materials, tips, and links to live trainings.
Enhancing Communication Efficiency and Effectiveness
Viva Amplify offers several features that enhance the efficiency and effectiveness of internal communications. These include the ability to customize communications for different channels, centralized data for tracking engagement, and the capability for multiple contributors to work on a single communication. The time-saving benefits are significant, with estimates suggesting a 25% savings in drafting communications and 50–75% in tracking metrics.
The future of Viva Amplify looks promising, with plans to integrate Copilot’s AI capabilities to aid in creating concise and effective content. Future updates also include AI-driven design ideas and deeper insights into communication performance.
Getting Started with Viva Amplify
For organizations looking to leverage Viva Amplify, Microsoft’s experience offers valuable insights. Suggestions include trying out the Viva Engage distribution channel, utilizing pre-built campaigns, and exploring the Copilot Deployment Kit available in Viva Amplify. As Lundy notes, “Viva Amplify is a key tool for companies looking to land Copilot and get value for the licenses they’ve bought for their employees.”
