Juniper Travel Technology Expands Cruise Industry Presence Through RezMagic Acquisition
Distribution solutions platform Juniper Travel Technology has acquired RezMagic, an event management software company specializing in the cruise industry. The acquisition, announced on June 3, 2025, marks a significant step in Juniper’s efforts to provide comprehensive solutions for the evolving travel sector.
The terms of the acquisition were not disclosed. Juniper Travel Technology, established in 2003 as a business unit of Juniper Group, continues to expand its portfolio through strategic acquisitions. Juan Mateos Tejedor, CEO of Juniper Travel Technology, emphasized the significance of entering the cruise sector, which specializes in theme travel and event-based tourism.
“The cruise sector specialized in theme travel and event-based tourism requires highly specialized technology,” Tejedor said. “Entering this sector marks a significant step for Juniper, reinforcing our commitment to delivering the most advanced solutions across all cruise areas.”
RezMagic’s platform combines a customer-facing booking engine with a comprehensive backend management suite. Following the acquisition, RezMagic’s software will be integrated into Juniper Travel Technology’s ecosystem to drive efficiency and innovation in travel software.
Tejedor highlighted the benefits of the acquisition, stating, “The union of RezMagic and Juniper allows us to continue supporting businesses in the American market, where RezMagic has a strong presence. We remain highly committed to innovation, providing tourism companies with the tools they need to optimize their operations and deliver exceptional experiences.”
Mark Burmby, CEO of Florida-based RezMagic, expressed enthusiasm about joining Juniper Travel Technology. “This partnership will enable us to reach new markets and significantly expand both our product capabilities and distribution network,” Burmby said. “Joining Juniper secures a long-term home for our product, our team, and—most importantly—our customers. It’s a foundation where we can all grow and thrive together.”
The acquisition also presents opportunities for RezMagic to collaborate with other Juniper Group brands, enhancing its offerings. “It allows us to offer our customers access to industry-leading products and services that go well beyond our core offerings,” Burmby added.
This acquisition is part of Juniper Group’s recent expansion efforts. In January 2025, Juniper acquired InterRES, following other acquisitions in 2024, including Lleego and Traveltek. In 2023, the company acquired Vervotech, a travel industry technology and data services provider. These strategic moves demonstrate Juniper’s commitment to growth and innovation in the travel technology sector.
