Amazon’s annual Prime Day event is set to be bigger and longer than ever, running for four days from July 8th to July 11th. This massive sales event is Amazon’s largest of the year, and in recent years, it has outsold Black Friday and kept pace with Cyber Week.
To snag the best deals, serious bargain hunters know that preparation is key. The goal is not just to find discounts, but to ensure you’re getting genuine deals on items you actually need. Be cautious of flashy “80% off” tags, as some sellers inflate prices before Prime Day to create the illusion of massive discounts.
Fortunately, there are valuable tools to help navigate these marketing tactics. The free browser extension Keepa provides detailed price histories for almost every Amazon product, allowing you to determine if the current “sale” price is truly a bargain. Another useful resource is CamelCamelCamel.com, which shows the lowest price an item has reached in the past and allows you to set target prices for alerts.
Amazon also offers ways to stay ahead. By enabling notifications on the Amazon app, you can catch early deals that start appearing about a week before Prime Day. You can also sign up for category-specific emails to stay informed about the best offers in your areas of interest.
Traditionally, Prime Day features deep discounts on electronics, Amazon smart devices, and name-brand tech. However, be wary of unfamiliar brands, especially those featured as “Lightning Deals.” Always check customer reviews, particularly two and three-star reviews, as fake reviews are often five-star.
With some preparation, you’ll be well-equipped to land the best Prime Day deals and avoid unnecessary purchases. Remember that Amazon is already rolling out pre-sale offers, and competing sales from retailers like Walmart, Target, Best Buy, and Kohl’s are expected next month, providing even more opportunities to save. Many of these sales not only compete with Amazon’s Prime Day prices but often offer lower prices.
