Amazon shoppers are being issued an urgent warning as the company launches its Prime Day sale event on July 8. To take advantage of the discounts, customers need a Prime account, but this has made them a target for scammers.
Prime Scams on the Rise
Amazon has reported a significant increase in fake emails about Prime membership subscriptions. These scams aim to steal users’ login credentials and banking information. One scam email currently in circulation claims that Prime accounts need to be renewed and asks users to pay more. The email contains a “cancel” button that, if clicked, could lead to financial loss.
How to Stay Safe
Amazon advises customers to be cautious with emails about their Prime accounts. Here are some tips to stay protected:
- Do not click on any links in suspicious messages.
- Scammers use fake websites to steal login credentials and banking information.
- If you receive a message claiming your Prime account is changing, go directly to Amazon’s website or app and check the “Prime” option.
- Monitor your credit/debit card statements for unfamiliar charges if you’ve clicked on suspicious links.
- Always access Amazon through its mobile app or by typing amazon.co.uk into a browser.
Verifying Legitimate Messages
Amazon duplicates all messages sent via email in the Message Centre, which can be found under the “Your Account” option. This allows users to verify the authenticity of emails. Enabling two-step verification for your Amazon account through the Login & Security settings can also enhance security.

By following these guidelines, Prime members can protect themselves from scams and enjoy the Prime Day sale safely.