CES 2025 Ushers in New Era of Indoor Navigation
LAS VEGAS, NV – The upcoming CES 2025 is set to redefine the event experience with the deployment of Pointr’s advanced indoor mapping solution, integrated within the official CES mobile app powered by Eventbase. This collaboration promises to provide attendees with unprecedented navigation capabilities across the expansive 7 million square feet of exhibition space.
With over 4,500 exhibitors, navigating a space as large as the CES is a significant challenge. Pointr’s technology, offering 1-3 meter accuracy, addresses this issue head-on. Attendees can expect seamless indoor-outdoor transitions and multi-floor detection. This enables users to easily locate specific booths, breakout sessions, or amenities. The Eventbase-powered mobile app guides attendees from start to finish.
“Eventbase is proud to be partnering with Pointr to launch a new standard for maps at conferences, trade shows and events,” said Jeff Sinclair, CEO of Eventbase. “These maps are far more accurate than competitors are able to achieve and the software Pointr uses to deploy and manage the infrastructure is lightyears ahead of anything else we’ve seen.”
Pointr distinguishes itself from competitors by leveraging existing venue infrastructure to deliver exceptional accuracy. The system can use Bluetooth signals from Wi-Fi access points and smart lighting, removing the need for proprietary beacon deployment. This reduces setup costs and improves efficiency.
Beyond navigation, Pointr offers event organizers significant time savings. Its AI mapping engine minimizes the time typically required for map digitization, reducing the process from days to minutes. Real-time content editing enables clients to instantly update maps. The system also provides valuable insights into attendee behavior, empowering event organizers to optimize layout and traffic flow.
“With AI maps and next-generation navigation, CES 2025 sets a new benchmark for digital event experiences.” said Ege Akpinar, CEO of Pointr. “This is a great event to launch our partnership with Eventbase, and we look forward to working together to bring Pointr Maps to many more of the largest events in the world.”
Pointr will provide maps for 14 venues at CES 2025, with a bluedot experience available at the Las Vegas Convention Center (LVCC) and the Venetian.
About Pointr
Pointr is a global leader in digital mapping and indoor location technology. Their AI mapping engine powers interactive 3D maps, wayfinding, and location-based analytics for seamless navigation and enhanced engagement at world-class events. Pointr’s client list includes the NRF’s Retail Big Show at the Javits Center, and the World Economic Forum in Davos. For more information, visit: https://www.pointr.tech/sectors/events
About Eventbase
Eventbase has been a leader in live event technology for over a decade, and has won “Best Event App” at the Event Technology Awards seven times. They create the official mobile apps for major events such as South By Southwest (SXSW) and three different Olympic Games. Eventbase also powers event apps for global brands like Salesforce and Adobe. For more information, visit www.eventbase.com.
