Close Menu
Breaking News in Technology & Business – Tech Geekwire

    Subscribe to Updates

    Get the latest creative news from FooBar about art, design and business.

    What's Hot

    Crawford County, Pa. to Use AI to Review 911 Response Quality

    July 5, 2025

    The Rise of Small Language Models: Enhancing AI Efficiency and ROI

    July 5, 2025

    CMS Announces 6-Year Prior Authorization Program Pilot

    July 5, 2025
    Facebook X (Twitter) Instagram
    Breaking News in Technology & Business – Tech GeekwireBreaking News in Technology & Business – Tech Geekwire
    • New
      • Amazon
      • Digital Health Technology
      • Microsoft
      • Startup
    • AI
    • Corporation
    • Crypto
    • Event
    Facebook X (Twitter) Instagram
    Breaking News in Technology & Business – Tech Geekwire
    Home » Consumers Increasingly Rely on Generative AI and Social Media in Purchasing Decisions
    AI

    Consumers Increasingly Rely on Generative AI and Social Media in Purchasing Decisions

    techgeekwireBy techgeekwireMarch 2, 2025No Comments2 Mins Read
    Facebook Twitter Pinterest Telegram LinkedIn Tumblr WhatsApp Email
    Share
    Facebook Twitter LinkedIn Pinterest Telegram Email

    Generative artificial intelligence (AI) and social media are rapidly reshaping how consumers make purchasing decisions, according to a recent survey by Capgemini. The study of 12,000 global shoppers found that consumers are increasingly turning to these tools throughout their shopping journey, from initial product discovery to final purchase.

    Generative AI as a Search Tool

    Nearly three in five consumers are now utilizing generative AI tools instead of traditional search engines, and over two-thirds want these technologies to aggregate search results from online search engines, social media platforms, and retailer websites. This trend is especially pronounced among younger demographics. Roughly two-thirds of millennials and Gen Z, and a significant portion of Gen X, have adopted generative AI for product recommendations. Interestingly, the survey also found that 44% of baby boomers are using generative AI in their shopping experiences.

    The Rise of Social Commerce

    Social media is becoming a primary resource for consumers across the entire shopping experience. Almost one-third of shoppers used social media to buy products and discover new brands last year, which is up from one-quarter in 2023, and the numbers are even higher among Gen Z shoppers. “Social commerce is the retailer’s route to Gen Z,” Capgemini noted, adding that over half of Gen Z shoppers have made purchases directly through a social media platform. Consumers also increasingly depend on social media for product information, reviews, and interacting with retailers for customer service; two in five shoppers are using social media for customer service.

    Additional research underscores the impact of social media on purchase decisions, especially for Gen Z. A survey by Walmart and Morning Consult revealed that over half of Gen Z have purchased an item while browsing social media. The ICSC found that 85% of Gen Z consumers report that social media impacts their purchase decisions, with TikTok and Instagram being the most influential platforms.

    Personalization and the Future of Shopping

    Generative AI’s impact extends across all generations, with nearly three in five respondents to an Adobe survey reporting an improved online shopping experience thanks to these tools. Moreover, two-thirds of the survey respondents want brands to leverage their previous purchase data and customer information to personalize the shopping experience further. The findings suggest a future where AI and social platforms play an increasingly central role in consumer behavior.

    consumer behavior Gen Z generative AI shopping social media
    Share. Facebook Twitter Pinterest LinkedIn Tumblr Email
    techgeekwire
    • Website

    Related Posts

    Crawford County, Pa. to Use AI to Review 911 Response Quality

    July 5, 2025

    The Rise of Small Language Models: Enhancing AI Efficiency and ROI

    July 5, 2025

    CMS Announces 6-Year Prior Authorization Program Pilot

    July 5, 2025

    Best Buy Sells Health Tech Startup Current Health

    July 5, 2025

    Modernizing Government through Technology and Institutional Design

    July 5, 2025

    Proposed ‘Frontier Valley’ Tech Zone Planned Near San Francisco

    July 5, 2025
    Leave A Reply Cancel Reply

    Top Reviews
    Editors Picks

    Crawford County, Pa. to Use AI to Review 911 Response Quality

    July 5, 2025

    The Rise of Small Language Models: Enhancing AI Efficiency and ROI

    July 5, 2025

    CMS Announces 6-Year Prior Authorization Program Pilot

    July 5, 2025

    Best Buy Sells Health Tech Startup Current Health

    July 5, 2025
    Advertisement
    Demo
    About Us
    About Us

    A rich source of news about the latest technologies in the world. Compiled in the most detailed and accurate manner in the fastest way globally. Please follow us to receive the earliest notification

    We're accepting new partnerships right now.

    Email Us: info@example.com
    Contact: +1-320-0123-451

    Our Picks

    Crawford County, Pa. to Use AI to Review 911 Response Quality

    July 5, 2025

    The Rise of Small Language Models: Enhancing AI Efficiency and ROI

    July 5, 2025

    CMS Announces 6-Year Prior Authorization Program Pilot

    July 5, 2025
    Categories
    • AI (2,700)
    • Amazon (1,056)
    • Corporation (991)
    • Crypto (1,132)
    • Digital Health Technology (1,082)
    • Event (526)
    • Microsoft (1,230)
    • New (9,584)
    • Startup (1,167)
    © 2025 TechGeekWire. Designed by TechGeekWire.
    • Home

    Type above and press Enter to search. Press Esc to cancel.