The digital health market is on a clear upward trajectory, with a substantial increase in user numbers anticipated over the next several years. According to recent projections, the global count of digital health users is forecast to climb continuously between 2024 and 2029, adding approximately 0.7 billion users, or a 34.83 percent increase, during that period.
This substantial growth is poised to extend a decade-long trend of expansion in the sector. By 2029, the number of digital health users worldwide is estimated to reach 2.69 billion, representing a new peak for the market. This sustained growth suggests a significant shift toward technology-driven solutions in healthcare delivery and patient engagement.
The digital health market incorporates various segments, including fitness and wellness, online doctor consultations, and digital treatment and care. Further examination of the ‘Digital Treatment & Care’ segment reveals key data, such as the average revenue per user in Iceland. Additional insights can be found regarding user numbers within the ‘Health & wellness coaching’ segment in Russia.
Defining the Digital Health Market
Digital health involves the use of technology to enhance healthcare and patient well-being. It encompasses a broad range of applications, including:
- Digital Fitness & Well-Being: Fitness trackers, health and wellness coaching, and tools that promote health monitoring.
- Online Doctor Consultations: Telemedicine and digital tools that facilitate remote patient consultations.
- Digital Treatment & Care: Technology utilized for diagnosing, treating, and managing health conditions, including connected biosensors and digital care management.
The expansion of the digital health market is spurred by mounting smartphone use, improved internet connectivity, and the objective to reduce healthcare expenditures. Government efforts to digitize healthcare have also played a crucial role. Leading industry players are continuously introducing innovative applications to enhance user experiences and integrate with other digital platforms. The COVID-19 pandemic proved to be a catalyst, accelerating the adoption of digital health, especially in the realm of online doctor consultations.
