AI-Generated Barbie Images: A Fun Trend with Legal Pitfalls
A recent social media trend involves using artificial intelligence to transform individuals into Barbie dolls or action figures. While this may seem entertaining, experts caution that it comes with potential legal risks. “A whole lot of legal issues,” warned attorney Charles Gallagher, highlighting concerns such as copyright, trademark, privacy, and security.

Using brand names like “Barbie” in AI-generated images could lead to legal trouble. “Mattel has been known to pretty actively enforce protections against their marks,” Gallagher explained. To avoid issues, experts recommend using generic terms or modified versions of the figures instead.
Dr. Jill Schiefelbein, an AI expert, noted that this trend can be a useful exercise in learning how to communicate with AI machines. However, she also emphasized the importance of disclosing when AI is used to generate content. “There’s a lot of gray areas,” Schiefelbein said. “So the best bet is to make sure that you disclose that you’ve used generative AI.”
When creating and sharing these AI-generated images online, it’s crucial to be cautious about the information you share. Gallagher advised being prudent about what you put out there, as uploading personal photos or details is similar to any other platform in the metaverse.
By taking a few precautions, you can enjoy this trend safely. As with any online activity, being mindful of the content you create and share is key to avoiding potential pitfalls.

To enjoy this trend while minimizing risks, follow these guidelines:
- Use generic terms or altered versions of branded figures
- Clearly disclose when AI is used to generate content
- Be cautious about sharing personal information or photos
By being aware of these considerations, you can participate in the AI Barbie trend while protecting your privacy and avoiding legal issues.