AI Revolutionizes Event Planning with Advanced Analytics
Two prominent event technology companies, Map Your Show (MYS) and Technis, are introducing cutting-edge, AI-powered analytics tools designed to revolutionize how event organizers plan and execute events. These tools aim to provide deeper insights into event performance, improve exhibitor retention, and ultimately, enhance the overall attendee experience.
Map Your Show Unveils MYS Insights
Trade show technology provider Map Your Show (MYS) has introduced MYS Insights, a new data science and AI-driven analytics tool. The platform aims to help event organizers track revenue, predict financial outcomes, and improve event performance. MYS Insights allows organizers to replace fragmented data analysis with real-time visibility into revenue pacing and sponsorships, enabling data-driven decisions before, during, and after events.
According to Don Kline, CEO of Map Your Show, “Show organizers need more than just historical data—they need actionable intelligence. MYS Insights gives them a clear picture of their event’s performance today, while helping them plan strategically for the future.”
Key features of MYS Insights include:
- Revenue Forecasting: Real-time revenue pacing and predictive insights using AI and proprietary platform data.
- Exhibitor Retention & Risk Analysis: Identifies exhibitors at risk of not renewing, allowing organizers to increase retention rates.
- Competitive Benchmarking: Allows comparisons of event performance to similar shows for areas of growth.
- Strategic Decision-Making: Enables data-driven adjustments to pricing, sponsorships, and sales activities.
Kline emphasizes, “By uncovering exhibitor risks and new revenue opportunities, MYS Insights helps show organizers take control of their event’s financial performance. It’s about turning data into action to build stronger, more profitable events year after year.”
Technis Brings Smart Flooring Technology to U.S. Events Market
Switzerland-based Technis is expanding into the U.S. events market with its smart flooring and attendee behavior technology, now available as the Technis Event solution. This tool aims to help organizers understand and optimize event spaces, enhance attendee experiences, improve safety, and demonstrate ROI to stakeholders.
The Technis Event solution has already been successfully implemented at U.S. trade shows, including a recent CES show. The company’s technology captures key performance indicators such as total foot traffic, booth visitors, dwell time, and heat map analytics. Technis’s technology has also proven valuable at sporting events, including the 2024 Olympic Games in Paris, Super Bowl, and NASCAR events.
The technology combines advanced sensor technology with AI to deliver real-time analytics on event space utilization and visitor behavior. The smart flooring integrates seamlessly into existing infrastructure while maintaining visitor privacy and data security. Event organizers will now have access to tools like real-time crowd flow monitoring, capacity management, and detailed engagement analytics.
“American businesses are ready to embrace the next evolution in space optimization,” said Wiktor Bourée, CEO of Technis. “Our platform has already transformed hundreds of venues across Europe, and we’re excited to bring this battle-tested innovation to the U.S. market.”
Key Features of Technis Event include:
- Real-Time Flow Intelligence: Provides precise monitoring of entrances, exits, and strategic areas with more than 99% accuracy.
- Event ROI Measurement: Offers detailed analysis of visitor engagement, dwell times and metrics for sponsor areas.
- Space Optimization based on real-time crowd behavior.
Béatrice Thouveny, general manager, North America, Technis, stated, “The U.S. market presents an extraordinary opportunity for growth. Our technology addresses critical challenges faced by event organizers and retailers in today’s competitive landscape, where understanding customer behavior and space utilization is more crucial than ever.”
