Browsing: AI

Baidu’s stock saw a significant rise following the weekend release of two new artificial intelligence models, including a reasoning model that promises to rival competitors like DeepSeek. Analysts suggest the move indicates a push by Baidu to regain its former leadership position in China’s AI landscape.

Media agencies are increasingly integrating artificial intelligence (AI) into media buying strategies, streamlining processes and improving targeting, according to experts at the Digiday Media Buying Summit. However, the development of AI-generated creative lags behind other areas of AI application in marketing.