Amazon Intensifies Competition in Local Retail Market with New Business Platform
Amazon is launching a new marketplace product called Amazon Business, targeting businesses and government customers in Australia. This move is expected to intensify competition with local retailing giants such as Officeworks, Harvey Norman, and JB Hi-Fi.
The launch comes as analysts forecast Amazon’s local sales could top $9 billion this year. Amazon Business will offer discounts and fast delivery for companies and government on a range of products including IT equipment, stationery, office furniture, cleaning supplies, and pantry items.
The introduction of Amazon Business in Australia mirrors the company’s global strategy to expand its presence in the B2B e-commerce market. By offering competitive pricing and rapid delivery, Amazon aims to capture a larger share of the business and government procurement market.
As Amazon expands its operations, local retailers will need to adapt to the changing competitive landscape. The impact of Amazon’s entry into the B2B market is expected to be significant, potentially altering the way businesses and government agencies procure goods and services.
