Amazon Prime Day 2025 Dates Announced
Amazon has confirmed that Prime Day 2025 will take place from July 8 to July 11, marking the longest Prime Day event to date. For Australian Prime members, the shopping extravaganza begins at 12:01am AEST on July 8 and continues until 11:59pm on July 14.
The four-day event promises millions of deals across various product categories, with major brands like Dyson, Sony, Apple, Bose, and Samsung set to participate. Australian brands such as Koala, Givewrap, and Step One are also expected to feature prominently.

To make the shopping experience more engaging, Amazon is introducing a new ‘Today’s Big Deals’ feature. This will showcase daily themed drops highlighting top offers from popular brands like Levi’s, Samsung, and Kiehl’s. These deals will refresh every midnight, providing shoppers with fresh incentives to check back frequently.
Technology is expected to be a major draw for Prime Day, with anticipated strong offers on OLED TVs, wireless earbuds, smartwatches, and home appliances. However, fans of the newly released Nintendo Switch 2 should not expect significant price drops, as the product remains in high demand.
With Black Friday still months away, Prime Day 2025 presents the best mid-year opportunity to snag bargains on big-ticket items, particularly in the tech category. To access these deals, customers must be Amazon Prime members. New users can sign up for a 30-day free trial to participate.
Key Highlights of Prime Day 2025
- Dates: July 8-11, 2025 (Australian Prime members can shop from July 8 at 12:01am AEST to July 14 at 11:59pm)
- Millions of deals across every product category
- Participation from major brands like Dyson, Sony, Apple, Bose, and Samsung
- Australian brands like Koala, Givewrap, and Step One also participating
- New ‘Today’s Big Deals’ feature with daily themed drops
- Expected strong offers on tech products like OLED TVs, wireless earbuds, and smartwatches
Don’t miss out on the opportunity to grab significant discounts on your favorite products. Mark your calendars for Prime Day 2025 and get ready to shop ’til you drop!