Amazon Prime Video has significantly increased its advertising load, now showing between 4 to 6 minutes of ads per hour, double the previous amount, according to a recent report by AdWeek. This change, which began earlier this year, was not officially announced to viewers but was confirmed through internal emails and ad buyers. The increase in ad time is part of Amazon’s strategy to expand its advertising space as it builds its streaming business. For advertisers, this means more inventory and potentially lower costs. However, for viewers, it translates to more interruptions during their favorite shows. Experts are closely monitoring how this change will impact the viewing experience. “They told us the ad load would be increasing,” said Kendra Tang from Rain the Growth Agency. “That’s been confirmed recently when we noticed more avails in the system.” The significant question now is whether this increase will drive viewers away or if most will accept it as a new norm in the streaming world. Viewers in India will start seeing the increased ad load from June 17. As Amazon continues to develop its streaming service, the company is betting on increased ad revenue. While this move may benefit advertisers and Amazon’s bottom line, it remains to be seen how it will affect viewer satisfaction and loyalty to the platform.
