Amazon is expanding its advertising reach beyond its own platform. The company announced the launch of Amazon Retail Ad Service at CES, a new product enabling retailers to sell product advertisements directly on their own e-commerce sites. This move aims to provide these retailers with the same powerful ad technology and machine learning models that have fueled Amazon’s $50 billion advertising business.
The Amazon Retail Ad Service leverages Amazon Web Services, reflecting the company’s strategy to extend its advertising capabilities. This new offering is designed to help retailers generate more revenue and improve their ability to compete in the increasingly competitive e-commerce landscape.
